Innovative Medical Associates was built as a cooperative of physicians and medical scientists in 1996. Here is what that structure changes about your care.
When we describe ourselves as a personalized health care cooperative, patients reasonably ask what that means in practice. It is not a marketing phrase. It describes how decisions get made about your care.
One Case, Several Sets of Eyes
A cooperative structure means physicians, medical scientists, and clinical staff review complex cases together rather than in isolation. When someone presents with overlapping problems — say fatigue, joint pain, and gut dysfunction after a viral illness — the question of which system to address first benefits enormously from more than one perspective.
This matters most for patients whose presentations do not fit a single specialty. Conditions like chronic Lyme and its co-infections, autoimmune disease, and post-viral syndromes routinely cross the boundaries that conventional specialty care is organized around.
Time as a Design Decision
The conventional model prices a visit by its length, which pushes appointments toward brevity. We built around longer visits deliberately, because the diagnostic value of a complex history does not compress. That is a structural choice with real trade-offs, including how insurance interacts with our billing.
A practice reveals its priorities in what it protects when under pressure. We protect appointment length.
Working Alongside Your Existing Doctors
We are not a replacement for your primary care physician, your rheumatologist, or your oncologist. A cooperative model is explicitly designed to add capacity to your existing care team, not to compete with it. We send notes, we welcome calls from other offices, and we expect you to keep your conventional relationships intact.
You can read more about our history and the clinicians involved on our about page, and hear directly from patients on our testimonials page.
See whether our model fits your situation
A complimentary consultation is the fastest way to find out. Call 856-489-0505.
Schedule a ConsultationFrequently Asked Questions
- Is a health care cooperative the same as a concierge practice?
- No. Concierge practices typically charge an annual membership fee for enhanced access. Our cooperative structure describes how clinicians collaborate on complex cases, not a membership model.
- Do I have to leave my current primary care doctor?
- No, and we would advise against it. Our care is designed to work alongside your existing physicians, and we coordinate with them directly when you authorize it.
- How long has the practice operated this way?
- Innovative Medical Associates has practiced in southern New Jersey since 1996, which has given us decades of outcomes against which to revise our protocols.
Innovative Medical Associates
Patient Care Team · Innovative Medical Associates




