Legal

Privacy Policy

Last updated: May 25, 2026

1. Introduction

Innovative Medical Associates ("IMA," "we," "us," or "our") is committed to protecting your privacy and the confidentiality of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at innovativemedicalassociates.com (the "Site") or interact with us in connection with our healthcare services.

This policy applies to all visitors, patients, and prospective patients. By using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. HIPAA Notice

As a healthcare provider, IMA is subject to the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") and its implementing regulations. Your Protected Health Information ("PHI") is governed by our separate Notice of Privacy Practices, which is provided to you at the time of your first appointment and is available upon request.

This Privacy Policy covers information collected through our website and digital services. It does not limit or supersede our obligations under HIPAA.

3. Information We Collect

3.1 Information You Provide Directly

  • Contact form submissions — name, email address, phone number, and message content.
  • Appointment requests — preferred dates, reason for visit, and insurance information.
  • Newsletter sign-ups — email address and name.

3.2 Information Collected Automatically

  • Log data — IP address, browser type and version, pages visited, time and date of visit, referring URL.
  • Cookies and similar technologies — session cookies, analytics cookies, and preference cookies. See our Cookie Policy for full details.
  • Analytics data — anonymized usage statistics to help us improve the Site.

3.3 Information From Third Parties

We may receive information from third-party platforms such as appointment scheduling services or payment processors. Such information is handled in accordance with those providers' privacy policies and applicable law.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries, appointment requests, and contact form submissions.
  • Provide, operate, and improve our healthcare services and website.
  • Send you administrative communications such as appointment reminders (with your consent).
  • Send newsletters and health education content (where you have opted in).
  • Analyze website traffic and usage patterns to improve the user experience.
  • Comply with applicable law, regulations, and professional standards.
  • Protect the security and integrity of our Site and services.

5. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may share information only in the following circumstances:

  • Service providers — trusted vendors who assist with website hosting, email delivery, analytics, and appointment management, under confidentiality agreements.
  • Legal obligations — when required by law, court order, or to comply with a legal process, or to protect the rights, property, or safety of IMA, our patients, or others.
  • Business transfers — in connection with a merger, acquisition, or sale of all or a portion of our assets, with appropriate confidentiality protections.
  • With your consent — for any other purpose with your explicit prior consent.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect analytics data. You may control cookie preferences through your browser settings or our consent banner. For a full breakdown, please review our Cookie Policy.

7. Data Security

We implement industry-standard administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption for all data in transit.

No method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal information collected through the Site for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Website analytics data is retained in anonymized or aggregated form. Contact form submissions are retained for up to 24 months.

9. Your Rights (Washington State Residents)

Under Washington State law and, where applicable, the federal HIPAA framework, you may have the following rights:

  • Access — request a copy of the personal information we hold about you.
  • Correction — request that we correct inaccurate information.
  • Deletion — request deletion of your personal information (subject to legal retention requirements).
  • Opt-out — unsubscribe from marketing emails at any time using the link in any email we send.
  • Portability — receive your data in a structured, commonly used format.

To exercise any of these rights, contact us at innovativemedical538@gmail.com.

10. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

11. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date. Continued use of the Site after any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Innovative Medical Associates

538 Lippincott Drive, Building E

Marlton, NJ 08053

Email: innovativemedical538@gmail.com

Phone: 856-489-0505