Legal
Cookie Policy
Last updated: May 25, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their sites are used.
In addition to cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage. This policy refers to all such technologies collectively as "cookies."
2. How We Use Cookies
Innovative Medical Associates uses cookies for the following purposes:
| Category | Purpose | Examples | Opt-out? |
|---|---|---|---|
| Strictly Necessary | Essential for the website to function. These include session management, security tokens, and remembering your cookie preferences. | Session ID, CSRF token, consent preference | No |
| Analytics & Performance | Help us understand how visitors interact with our Site so we can improve the experience. Data is aggregated and anonymized. | Page views, session duration, bounce rate (Google Analytics / Plausible) | Yes |
| Functional | Remember choices you make (such as language or region) to provide a more personalized experience. | Form field pre-fill, preferred contact method | Yes |
| Marketing / Advertising | We do not currently use advertising or retargeting cookies. If this changes, this policy will be updated. | None currently in use | No |
3. Strictly Necessary Cookies — Details
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| ima_cookie_consent | innovativemedicalassociates.com | Stores your cookie consent preference | Persistent (1 year) |
| __session | Payload CMS | Maintains your authenticated session (admin only) | Session |
4. Analytics Cookies — Details
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users (shorter window) | 24 hours |
Analytics cookies are only set if you click "Accept All" on our consent banner. If you choose "Essential Only," only strictly necessary cookies are placed.
5. Managing Your Cookie Preferences
You can control and manage cookies in several ways:
- Our consent banner: When you first visit the Site, our consent banner lets you accept all cookies or essential cookies only. You can reset your preference by clearing your browser's local storage.
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect website functionality.
- Google Analytics opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Your Health Information & Cookies
We want to be clear: cookies on this website do not collect, store, or transmit any Protected Health Information (PHI) as defined by HIPAA. Your medical history, diagnoses, treatment information, and insurance details are handled exclusively through our secure patient management systems and are governed by our Notice of Privacy Practices.
7. Changes to This Cookie Policy
We may update this Cookie Policy as we adopt new technologies or as legal requirements change. Any updates will be posted here with a revised "Last updated" date. We encourage you to review this policy periodically.
8. Contact Us
If you have questions about our use of cookies, please contact us at:
Innovative Medical Associates
538 Lippincott Drive, Building E, Marlton, NJ 08053
For our full data privacy practices, see our Privacy Policy.